FTCA Podcast #114 - Sean Garner - Why Your Marketing Isn't Working (And How to Fix It)

FTCA Podcast #114 - Sean Garner - Why Your Marketing Isn't Working (And How to Fix It)

In this episode, Dr. Bobby Maybee sits down with marketing consultant, StoryBrand Certified Guide, and fractional CMO Sean Garner to discuss how chiropractors and other healthcare business owners can simplify their marketing and attract the right patients.

Sean outlines a practical three-step framework — Build, Fill, Optimize — that helps business owners focus on the right priorities in the right order. Rather than chasing the latest marketing tactic, Sean argues that most clinics should first establish clear messaging, a conversion-focused website, strong local visibility, and systems for lead nurturing and tracking before investing heavily in advertising.

Whether you're struggling with marketing overwhelm or simply looking for a clearer path forward, Sean offers a refreshingly practical approach to building a sustainable patient acquisition system.

About Sean Garner

Sean Garner is the Founder and CEO of Sean Garner Consulting, a StoryBrand Certified Guide, and a fractional Chief Marketing Officer who works with healthcare entrepreneurs and service-based businesses. His focus is helping organizations clarify their message, simplify their marketing, and create systems that generate measurable growth.

FTCA Podcast #113 - Dr. Kevin Christie - Patient Experience Mastery

Dr. Kevin Christie is a chiropractor, speaker, entrepreneur, and educator known for helping evidence-informed chiropractors build stronger businesses without sacrificing clinical integrity. He is the founder of Modern Chiropractic Mastery, a coaching and business development company focused on marketing, systems, leadership, and sustainable practice growth for chiropractors. Through years of owning and scaling practices, leading mastermind groups, and educating chiropractors around the world, Kevin has become a respected voice in ethical business development, patient-centered growth, and operational excellence. His work consistently emphasizes that great clinical outcomes and strong business systems are not opposing ideas—they should work together.

In this episode, Dr. Kevin Christie joins host Dr. Bobby Maybee for a practical conversation on how chiropractic clinics can prepare for what may be a tighter and more competitive business landscape heading into 2026.

Kevin and Bobby discuss why simply being “good” is no longer enough—and why clinics need to become truly remarkable by pairing clinical excellence with a stronger patient experience.

FTCA Podcast #113 - Dr. Kevin Christie - Patient Experience Mastery
Bobby Maybee DC

BE SURE TO JOIN US AT THRIVE 2027!

Let’s take a moment to thank the partners that help make the Forward Thinking Chiropractic podcast possible.

First up is Jane — one of the most user-friendly practice management platforms in healthcare. From scheduling and charting to payments and patient communication, Jane helps clinics run smoothly so you can spend more time focused on patient care and less time fighting your software.

We’re also proud to partner with Altra Running — makers of footwear built around natural foot positioning, with their signature FootShape toe box and zero-drop options that many active patients and movement-focused providers have come to appreciate.

A big thank you to ChiroUp — an evidence-based clinical platform that helps chiropractors improve diagnosis, documentation, exercise prescription, and patient education. It’s built for doctors who want to be both more efficient and better clinicians.

Thanks as well to NCMIC — a company that has supported chiropractors for decades through malpractice insurance, business protection, and resources designed specifically for our profession.

Shoutout to KMC University — helping chiropractors improve communication, documentation, compliance, and patient education systems so practices can operate at a higher level.

And thank you to Portland Health Supply — providing affordable, tested clinical products and supplies for chiropractors who want dependable equipment without unnecessary markup.

And finally, a quick mention of our own company, Chiropractic Success Academy — an online business education platform built specifically for chiropractors who want more clarity, better systems, and sustainable growth without gimmicks, guru nonsense, or high-pressure coaching models.

FTCA Podcast #112 - Dr. Andrew Bruns - Shockwave Deep Dive

FTCA Podcast #112 - Dr. Andrew Bruns - Shockwave Deep Dive

Dr Andrew Bruns of Portland Health Supply outlines the company’s growth from a chiropractor’s garage startup to an FDA‑compliant device supplier and explains shockwave therapy—how radial and focused waves differ, strong evidence for tendinopathies, and the multimodal mechanisms behind pain relief and tissue remodelling.

He offers practical guidance on dosing, hands‑on technique, safety, training, device selection and business integration as a cash service, plus tips on maintenance and minimizing clinic downtime. The interview also covers legal/trademark lessons, sponsorship of the FTCA and how to contact Portland Health Supply for advice and support.

FTCA Podcast #111 - Chris Chippendale - Patient Experience Masterclass

FTCA Podcast #111 - Chris Chippendale - Patient Experience Masterclass

Patient Experience Masterclass — one‑day event in London on 20 June 2026 hosted by Chiropractors Chris Chippendale and Kevin Christie — offers evidence‑informed, clinic‑ready strategies to align ethical, patient‑centred care with a healthy, profitable practice; register via FTCA website or Forward Thinking Chiropractic Alliance Facebook group.

Learn to reframe “sales” as patient‑centred conversations and reject fear‑based tactics. In this episode we experiment with discussing apply five‑layer Patient Experience model (clinical competence, trust/emotional safety, clear communication, operational ease, measurable progress → empowerment) and adopt practical steps—retesting, co‑management, measurable outcomes and active self‑management—to improve outcomes, trust and referrals.

FTCA Podcast #109 - Beth LeChance - Medical Virtual Assistants

FTCA Podcast #109 - Beth LeChance - Medical Virtual Assistants

Beth Lachance, CEO of Global Medical Virtual Assistance (GMVA), outlines how HIPAA‑certified medical virtual assistants (MVAs)—mostly nurses or staff with medical/insurance experience—handle front‑office, clinical/back‑office and revenue‑cycle tasks. Recruited mainly from the Philippines and rigorously trained with immediate HIPAA compliance, MVAs integrate in real‑time with practices, reducing clinician burnout and boosting patient satisfaction.

FTCA Podcast #108 - We're Back!

FTCA Podcast #108 - We're Back!

Dr. Bobby Maybee returns to the FTCA podcast to introduce the Chiropractic Success Academy (CSA), aimed at early-career chiropractors seeking clarity in practice management. He announces the upcoming "Thrive" event in January 2027 in Atlanta, focusing on seven key principles of chiropractic success.

Sharing his personal health journey with a germ cell tumor, he emphasizes the importance of trust in healthcare, highlighting that patient confidence is built on visible competence and effective communication. Dr. Maybee encourages chiropractors to refine their communication skills to enhance patient satisfaction and care experiences.

FTCA Podcast #107 - Dr. Naota Hashimoto - TrackStat

FTCA Podcast #107 - Dr. Naota Hashimoto - TrackStat

Dr. Bobby welcomes Dr. Naota Hashimoto to discuss his journey from aspiring dentist to chiropractor, sparked by a personal car accident. The conversation explores the authenticity of chiropractors' narratives, the slow acceptance of chiropractic care in the medical field, and the critical importance of patient retention.

Dr. Hashimoto introduces TrackStat software for efficient practice management and emphasizes the need for chiropractors to develop marketing, sales, and communication skills to build trust and enhance patient engagement. He shares insights on business fundamentals and the potential for significant financial success through effective sales strategies.

FTCA Podcast #106 - Dr. Pat Battaglia - Community Based Clinical Education

FTCA Podcast #106 - Dr. Pat Battaglia - Community Based Clinical Education

Dr. Patrick Battaglia, Chiropractic Physician and Assistant VP of Community-Based Clinical Education at University of Western States, brings extensive experience in integrating chiropractic care into diverse healthcare settings, including community-health centers. He is a board-certified chiropractic physician with special training in chiropractic radiology and is dedicated to providing immersive clinical experiences for chiropractic students. 

FTCA Podcast #105 - Dr. Tim Bertelsman - ChiroUp

FTCA Podcast #105 - Dr. Tim Bertelsman - ChiroUp

Dr. Tim Bertelsman is the co-founder of ChiroUp. He graduated with honors from Logan College of Chiropractic and has been practicing in Belleville, IL since 1992. He has lectured nationally on various clinical and business topics and has been published extensively. Dr. Bertelsman has served in several leadership positions and is the former president of the Illinois Chiropractic Society. He also received ICS Chiropractor of the Year in 2019.

FTCA Podcast #104 - Brian Beckstead - Altra Running Shoes

After 11 years in the run and outdoor specialty retail space Brian Beckstead worked to create Altra Footwear. Built a sales team and program as VP of Sales in pioneering the early years of Altra before becoming President where he had a wide variety of responsibilities including managing revenue, margin, P&L, and a team of Directors in the departments of Operations, Sales, Marketing, Product, and International. Worked to finalize and transition Altra being purchased from ICON Health and Fitness to the VF Corporation. Currently focusing on Strategic Projects and PR. He is a focused, determined, and a free-thinking executive and an excellent podcast guest.

FTCA Podcast #104 - Brian Beckstead - Altra Running Shoes
Bobby Maybee DC

FTCA Podcast #103 - Dr. Brandon Steele - ChiroUp Matters

FTCA Podcast #103 - Dr. Brandon Steele - ChiroUp Matters
Bobby Maybee DC

Dr. Steele began his career with a post graduate residency at The Central Institute for Human Performance under Dr. Clayton Skaggs. During this unique opportunity he was able create/implement rehabilitation programs for members of the St. Louis Cardinals, Blues, and Rams. Dr. Steele also had the distinction of working with keynote speakers and researchers in the field of manual medicine including Pavel Kolar, Stuart McGill, Brett Winchester, and Clayton Skaggs.

Dr. Steele has since begun private practice at Premier Rehab in the greater St. Louis area. He currently lectures for the Illinois Chiropractic Society on clinical excellence and evidence based treatment of musculoskeletal disorders. He also serves on the executive board of the ICS as the southern district president. He has been certified in Motion Palpation, Dynamic Neuromuscular Stabilization, Active Release Technique, and McKenzie Directional Therapy. Dr. Steele is a Co-founder of ChiroUp. 

FTCA Podcast #102 - Dr. Mark King - Motion Palpation Institute

FTCA Podcast #102 - Dr. Mark King - Motion Palpation Institute
Bobby Maybee DC

Mark A. King, DC is a 1982 honors graduate and student athlete of Florida Southern College and a 1986 cum laude graduate of Life Chiropractic College in Marietta Georgia. Dr. King opened the Mt. Lookout Chiropractic and Sports Injury Center with his wife, Dr. Donna Moloney, in February, 1987. Together, they run a large, eleven-doctor multi-disciplinary clinic in Cincinnati, Ohio.

Dr. King is on the post-graduate faculty of National University Health Sciences. Dr. King became the third President of the Motion Palpation Institute in 2001 and continues in that capacity. He has been an instructor for the Motion Palpation Institute since 1994 and has taught all over the world. He has co-authored a case presentation for JMPT on cervical spine instability following a traumatic automobile accident. He has written over 25 articles for Dynamic Chiropractic.

Dr. King is past president of the Southwestern Ohio Chiropractic Association and Chiropractic Choice, and he is a member of the ACA and the Ohio State Chiropractic Association.

Dr. King is involved in the development and teaching of all the MPI classes

FTCA Podcast #100 - Dr. Bill Tortoriello - Why DNS Matters

FTCA Podcast #100 - Dr. Bill Tortoriello - Why DNS Matters
Bobby Maybee DC

Dr. Bill Tortoriello graduated from the National University of Health Sciences (NUHS) in  2006 as a Chiropractic Physician. Soon after, Dr. Bill opened his own private practice in Chicago, Integrative Chiropractic, where he still treats patients today. 

From 2014 to 2020, and again in 2022, Dr. Bill served as adjunct faculty for the Clinical Sciences Department of NUHS, teaching Functional Rehabilitation, as well as Sports Medicine courses. 

In 2007, Dr. Bill attended his first course in Dynamic Neuromuscular Stabilization  (DNS), a principled approach to physical medicine and rehabilitation that now serves as the basis for his treatment approach. In 2014, after completing hundreds of hours of continuing education, including a final 6-day rotation in the Physical Medicine Department of Motol Hospital in Prague, Czech Republic, Dr. Bill was officially certified as a DNS Practitioner. Furthermore, due to years of an additional,  separate track of DNS coursework that he completed, Dr. Bill was also certified as a  DNS Pediatric Practitioner, which enables him to perform a unique physical examination on infants and children, as well as provide conservative, functional 

treatment if necessary. Dr. Bill’s pediatric expertise can serve as a useful, effective adjunct to the care provided by pediatricians.  

In 2019, Dr. Bill was honored to be invited by the Prague School of Rehabilitation to attend their DNS instructor certification course which only occurs every two years in Prague at Motol Hospital. Since then, Dr. Bill has had the pleasure of teaching a variety of DNS seminars to his colleagues and students across the country. In fact,  the DNS program is responsible for educating thousands of healthcare practitioners around the world every year. 

FTCA Podcast #99 - Matt Morrison - Clinic Sites and Your Practice Website

Join us for a conversation with Matt Morrison of clinicsites.co.

Matt answers key questions about your practice website and some best practices.

Go to the website and spin yourself up a website in just a few seconds! Check it out.

Clinic Sites can pull in your date from Jane App if you are a Jane user.

FTCA Podcast #99 - Matt Morrison - Clinic Sites and Your Practice Website
Bobby Maybee DC

FTCA Podcast #98 - Dr. Kevin Christie - A Love Letter to the Young Chiropractor

The FTCA Podcast is back with a great episode!! It is true, we don’t produce as many episodes as others, but when we do, they are worth a listen. Please review our podcast at your favorite listening source, and support us by being a member a www.forwardthinkingchiro.com.

FTCA Podcast #98 - Dr. Kevin Christie - A Love Letter to the Young Chiropractor
Bobby Maybee DC

Join the FTCA Podcast as we talk with Dr. Kevin Christie of Modern Chiropractic Marketing, Chiropractic Success Academy, the Modern Chiropractic Marketing Mastermind, and Health-Fit Chiropractic and Sports Recovery.

Dr. Kevin Christie is a Chiropractic Physician and Certified Ergonomic Assessments Specialist (CEAS II) who dedicates himself to treating his patients’ symptoms and physical dysfunctions, whether it’s a professional athlete, a weekend golfer, or an office worker.

Dr. Christie received his B.S. degree from the Florida State University in Exercise Physiology and was an assistant strength & conditioning coach for the women’s athletic teams.

This is where he discovered his passion for working with athletes of all levels. His education and desire for learning continued at Logan College of Chiropractic in St. Louis where he specialized in Motion Palpation, golf biomechanics, and functional rehabilitation.

Since graduating from chiropractic school, Dr. Christie has been certified in Active Release Technique (A.R.T), A.R.T Biomechanics, Graston Technique, and Kinesio® Taping, which are the leading soft-tissue diagnostic and treatment protocols that deal with over-use strain that plagues today’s society.

The ART Biomechanics certification allows Dr. Christie to evaluate patients running and walking gait for any biomechanical deficiencies that could lead to altered performance or injury cause.Dr. Christie has been the Chiropractic/Sport Medicine Physician for multiple football academies in South Florida. He is currently the Sports Chiropractor for XPE Combine Prep Program in Boca Raton, FL.

This role includes treating the college football players during the NFL Combine Prep Program and during the NFL Combine in Indianapolis. He also has worked on over 300 NFL players and numerous MLB and NHL players for these strength & conditioning companies during their off-season Pro NFL/MLB programs.


In November 2009, Dr. Christie was appointed by Governor Charlie Crist to the Board of Athletic Trainers as the Chiropractic advisor. This appointment is through the year 2013 and will include working with and advising the board of Athletic Trainers on maintaining and improving the quality of care for Certified Athletic Trainers in the state of Florida.

In addition to his Chiropractic practice, Dr. Christie is also a Titleist Performance Institute (TPI) Certified Golf Medical Practitioner Level 3. This certification has trained him to evaluate and prescribe golf specific fitness programs to all levels of golfers for performance enhancement and injury prevention.

The combination of Chiropractic, Active Release Technique/Graston Technique, and TPI training has given Dr. Christie the opportunity to travel the PGA and Champions Tour as a treatment specialist for a select group of golfers.

Dr. Christie works out of the Boca Raton, Florida location of Health-Fit Chiropractic & Sports Recovery.

FTCA Podcast #97 - John Falardeau

FTCA Podcast #97 - John Falardeau
Bobby Maybee DC

This episode features an American Chiropractic Association Legislative Update with Mr. John Falardeau.

John is the Senior Vice President for Public Policy and Advocacy for the American Chiropractic Association (ACA) located in Arlington Virginia and is responsible for monitoring legislation, formulating policy, and carrying out the overall political strategy for the organization.

Before coming to ACA, John was the Director of Government Affairs for the Rubber Manufacturers Association.  Prior to that, John spent ten years as a senior assistant to two members of the House of Representatives.  During his tenure on Capitol Hill, John was involved in drafting and monitoring legislation regarding transportation, taxes, and health care.  He was also active in several congressional campaigns.

A U.S. Navy veteran, John holds a BS degree from the State University of New York at Brockport, an MA degree from George Mason University and an Honorary Doctorate from the University of Western States.

FTCA Podcast #96 - Dr. Kris Anderson - ACA Healthcare Policy Fellowship

FTCA Podcast #96 - Kris Anderson
Bobby Maybee DC

To apply for the ACA Healthcare Policy Fellowship - Visit the ACA members section and go to the volunteer opportunities link: https://www.acatoday.org/wp-content/uploads/2023/08/Syllabus.pdf

Dr. Kris Anderson graduated from Palmer College of Chiropractic’s Davenport campus with his DC degree in 2007. He followed that with a master’s Fellowship in Clinical Research at the Palmer Center for Chiropractic Research, where he attained his MS degree in 2010. In 2012, Dr. Anderson joined his wife, Dr. Stacy Hallgren, in her practice in Grand Forks, ND, and they continue to operate Performance Chiropractic together. In 2018, Dr. Anderson began work with Valley Community Health Center, now Spectra Health, a Federally Qualified Health Center (FQHC) and Patient-Centered Medical Home (PCMH), to add chiropractic services to their scope of practice. He became their first DC, splitting his time between private practice and Spectra Health. In his role with Spectra Health, he continues seeking new treatment pathways for underserved communities, those who typically lack access to chiropractic services, and especially those in non-traditional living environments or treatment programs for substance use or other disorders.

Beyond patient care, Dr. Anderson serves the chiropractic profession in multiple other ways. He has been a board member of the ND Chiropractic Association (NDCA), including serving as president from 2019-2021, and continues to represent the NDCA in various ways as the Insurance Liaison. He was honored as the NDCA Chiropractor of the Year in 2019. Dr. Anderson has twice served on the State of ND Board of Chiropractic Examiners’ subcommittees to draft rules and regulations for the Chiropractic Practice Act, once for dry needling and the other for certified chiropractic clinical assistants. Additionally, Dr. Anderson has been a member of the Clinical Compass Board since 2018, now serving as Vice-Chair.

Since 2019, Dr. Anderson has represented the ACA as the Advisor for the American Medical Association (AMA)/Specialty Society Relative Value Scale Update Committee (RUC) Healthcare Professionals Advisory Committee (HCPAC). His experience in health policy has led to opportunities to represent the profession at national meetings convened by organizations such as CMS and PCORI. He currently serves as Vice-Chair of the ACA Health Policy and Advocacy Commission and serves multiple subcommittees as either chair or member. He became the House of Delegates Alternate Delegate for ND in 2022 and is a member of the ACA Governors Advisory Cabinet (GAC) and the ACA-PAC Capitol Club.

In addition to the NDCA, Clinical Compass, and ACA, Dr. Anderson is a member of the World Federation of Chiropractic (WFC), the North American Spine Society (NASS), the American Public Health Association (APHA), and the National Strength and Conditioning Association (NSCA) where he maintains an active supporting credential as a Certified Strength and Conditioning Specialist (CSCS). He is also a Certified Medical Examiner.

Dr. Anderson’s commitment to research has followed him from his fellowship into his practice setting. He maintains an ongoing collaboration with colleagues at multiple chiropractic institutions, which has resulted in multiple publications and posters at research conferences. He has contributed to public health with work with the ND State University School of Nursing on a tobacco cessation project and as a grantee of the ND Department of Health to improve hypertension and pre-diabetes identification and management in chiropractic practice. He is also a peer reviewer.

Dr. Anderson and his wife, Stacy, have four children and live on a small hobby ranch in rural Grand Forks County, ND. They are members of their local Lions Club International Chapter and serve their community in various other ways as well, such as church council and coaching youth sports. They enjoy spending time with family, working on their hobby ranch with their many animals, camping, and being outdoors as much as possible.

FTCA Podcast #95 - Crystalynn Shelton

FTCA Podcast #95 - Crystalynn Shelton
Bobby Maybee DC

Licensed CPA

3X Amazon Bestseller

QuickBooks Top 100 ProAdvisor

Crystalynn Shelton is a licensed CPA and QuickBooks Top 100 ProAdvisor helping startups, small businesses, and million-dollar companies alike take control of their finances through accounting software training and consulting.

Crystalynn’s number-crunching interest was sparked after taking a high-school bookkeeping course, and on completing the course, she was determined to become a CPA. For the last 20 years she has done just that, leading accounting departments for Fortune 500 companies like Intuit, Texaco and Paramount Pictures.

In 2010, Crystalynn went on to found her own consulting business. Since then, she has gone on to publish Mastering QuickBooks, a three-time Amazon Bestseller now in its fourth edition, coached more than 100 clients, all the while serving as an Adjunct Instructor at the University of California, Los Angeles (UCLA) for the last 13 years teaching bookkeeping and QuickBooks courses.

Along with her fulfilling consulting business, Crystalynn enjoys trying new restaurants with her husband and watching her Dallas Cowboys play.

Contacts:

www.crystalynnshelton.com

hello@crystalynnshelton.com

Instagram @crystalynnshelton

Use the discount code “BOBBY” to save e 5% on any of Crystalynn’s products.

Quickbooks Boot Camp Basic Training: https://www.crystalynnshelton.com/a/2147568813/zvrPvY8B