In this episode, Dr. Bobby Maybee sits down with marketing consultant, StoryBrand Certified Guide, and fractional CMO Sean Garner to discuss how chiropractors and other healthcare business owners can simplify their marketing and attract the right patients.
Sean outlines a practical three-step framework — Build, Fill, Optimize — that helps business owners focus on the right priorities in the right order. Rather than chasing the latest marketing tactic, Sean argues that most clinics should first establish clear messaging, a conversion-focused website, strong local visibility, and systems for lead nurturing and tracking before investing heavily in advertising.
Whether you're struggling with marketing overwhelm or simply looking for a clearer path forward, Sean offers a refreshingly practical approach to building a sustainable patient acquisition system.
About Sean Garner
Sean Garner is the Founder and CEO of Sean Garner Consulting, a StoryBrand Certified Guide, and a fractional Chief Marketing Officer who works with healthcare entrepreneurs and service-based businesses. His focus is helping organizations clarify their message, simplify their marketing, and create systems that generate measurable growth.
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Let’s take a moment to thank the partners that help make the Forward Thinking Chiropractic podcast possible.
First up is Jane — one of the most user-friendly practice management platforms in healthcare. From scheduling and charting to payments and patient communication, Jane helps clinics run smoothly so you can spend more time focused on patient care and less time fighting your software.
We’re also proud to partner with Altra Running — makers of footwear built around natural foot positioning, with their signature FootShape toe box and zero-drop options that many active patients and movement-focused providers have come to appreciate.
A big thank you to ChiroUp — an evidence-based clinical platform that helps chiropractors improve diagnosis, documentation, exercise prescription, and patient education. It’s built for doctors who want to be both more efficient and better clinicians.
Thanks as well to NCMIC — a company that has supported chiropractors for decades through malpractice insurance, business protection, and resources designed specifically for our profession.
Shoutout to KMC University — helping chiropractors improve communication, documentation, compliance, and patient education systems so practices can operate at a higher level.
And thank you to Portland Health Supply — providing affordable, tested clinical products and supplies for chiropractors who want dependable equipment without unnecessary markup.
And finally, a quick mention of our own company, Chiropractic Success Academy — an online business education platform built specifically for chiropractors who want more clarity, better systems, and sustainable growth without gimmicks, guru nonsense, or high-pressure coaching models.