Patient Experience Masterclass — one‑day event in London on 20 June 2026 hosted by Chiropractors Chris Chippendale and Kevin Christie — offers evidence‑informed, clinic‑ready strategies to align ethical, patient‑centred care with a healthy, profitable practice; register via FTCA website or Forward Thinking Chiropractic Alliance Facebook group.
Learn to reframe “sales” as patient‑centred conversations and reject fear‑based tactics. In this episode we experiment with discussing apply five‑layer Patient Experience model (clinical competence, trust/emotional safety, clear communication, operational ease, measurable progress → empowerment) and adopt practical steps—retesting, co‑management, measurable outcomes and active self‑management—to improve outcomes, trust and referrals.