Today’s guest is chiropractor Chris Chippendale — a clinician, educator, and speaker with a strong focus on patient communication, patient experience, and building practices that are both ethical and sustainable. Chris has become known for helping chiropractors bridge the gap between clinical competence and the actual lived experience patients have inside a practice.
Alongside Kevin Christie, Chris is co-hosting the upcoming Patient Experience Masterclass in London on June 20th, 2026 — a one-day event focused on helping chiropractors create patient-centered systems that improve trust, communication, retention, outcomes, and ultimately practice health without relying on fear-based tactics or manipulative sales approaches.
In today’s episode, we take a deep dive into what “patient experience” actually means in a modern chiropractic practice. We discuss reframing sales as patient-centered conversations, creating emotional safety and trust, improving operational ease inside the clinic, tracking measurable progress, and helping patients move toward long-term empowerment and self-management.
We also get practical — talking about retesting, co-management, communication systems, measurable outcomes, and the kinds of small operational details that can dramatically influence referrals, retention, and the overall patient journey.
If you’ve ever wondered why some great clinicians struggle to create consistently great patient experiences—or how to improve the experience inside your own clinic without becoming salesy—this is a really valuable conversation.
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Let’s take a moment to thank the partners that help make the Forward Thinking Chiropractic podcast possible.
First up is Jane — one of the most user-friendly practice management platforms in healthcare. From scheduling and charting to payments and patient communication, Jane helps clinics run smoothly so you can spend more time focused on patient care and less time fighting your software.
We’re also proud to partner with Altra Running — makers of footwear built around natural foot positioning, with their signature FootShape toe box and zero-drop options that many active patients and movement-focused providers have come to appreciate.
A big thank you to ChiroUp — an evidence-based clinical platform that helps chiropractors improve diagnosis, documentation, exercise prescription, and patient education. It’s built for doctors who want to be both more efficient and better clinicians.
Thanks as well to NCMIC — a company that has supported chiropractors for decades through malpractice insurance, business protection, and resources designed specifically for our profession.
Shoutout to KMC University — helping chiropractors improve communication, documentation, compliance, and patient education systems so practices can operate at a higher level.
And thank you to Portland Health Supply — providing affordable, tested clinical products and supplies for chiropractors who want dependable equipment without unnecessary markup.
And finally, a quick mention of our own company, Chiropractic Success Academy — an online business education platform built specifically for chiropractors who want more clarity, better systems, and sustainable growth without gimmicks, guru nonsense, or high-pressure coaching models.