FTCA Podcast #22 - Jon Morrison - Storybrand

Too many business leaders are missing opportunities because they struggle to talk about what they do in a way that connects with potential clients. Whether it is In person, online, or in a presentation - they want to make dynamic connections with people to gain more leads and grow their business but feel they are missing out on what could be done.

Jon started a company to business leaders talk about what they do. Using the power of story, Jon has a proven framework that captures attention and generates business.  Jon is the Founder and CEO of Get Clear Consulting, a Vancouver Canada-based marketing company, specializing in leveraging the power of story.

FTCA - It is time to Storybrand!

FTCA Podcast #20 - Marc Bronson DC - Evidence Based Chiropractors

The Marc Bronson podcast episode has been removed.  I would refer you to the iCARE Podcast episode with myself and Marc, which covers similar topics and is very well done.

In this episode I chat with Marc Bronson DC, who created the facebook group Evidence Based Chiropractors.  Marc was also a co-guest with me in a two part iCARE Podcast that you should also listen to.  Marc's specialty is evidence, research, and bringing rational thought to the chiropractic profession.


FTCA Podcast #17 - Brett Winchester DC

Technicalities abound in this podcast!!  And they are all the host's fault.  Brett stopped his truck to do "podcasts from a truck", yet it was I that had mic problems, and had part of the podcast drop out.  And worst of all, I didn't even appropriately introduce our most esteemed guest!  We WILL have him back on to go further in depth.  

But for now, let us properly introduce you to Brett Winchester DC:

Dr. Brett Winchester lectures throughout the world, teaching his functional approach to patient care.  Combining manual therapy, including joint manipulation and neuromuscular stabilization, with therapeutic exercise, Dr. Winchester effectively treats functional pathologies and acts as a catalyst for patients working to enhance their performance.

Dr. Winchester is the founder of Winchester Spine & Sport located outside 

St. Louis, Missouri.  His current appointments include:

•St. Louis Cardinals Team Chiropractor

•Advanced biomechanics course instructor at Logan College of Chiropractic

•Instructor and board member for the Motion Palpation Institute

•Chiropractic Rehabilitation Diplomate instructor 

•Dynamic Neuromuscular Stabilization instructor trained by Pavel Kolar

•Gestalt Performance (owner)

Dr. Winchester’s published research includes topics such as offering a multidisciplinary approach for treatment of the pregnant population and foot dysfunction.  Various chiropractic journals have also featured Dr. Winchester for his patient-driven treatment model.  He also has authored two chapters for textbooks.

Dr. Winchester enjoys treating professional and collegiate athletes and has gained a reputation for his sports medicine background.  His expertise has placed him at the forefront of the ulnar collateral ligament rupture epidemic in professional baseball pitchers, providing insights into causation and effective treatment protocols.  Still, his passion remains with diagnosing and treating the ailments of a diverse patient population with conservative-based protocols.  

FTCA Podcast #16 - Professor Stu McGill - Legends Series

Stu McGill.  Nothing else to say.

This interview was career fulfilling for me, as professor McGill has served as one of the fathers I never had.

As recommended in this interview, be sure you pick up copies of Professor McGill's book "Back Mechanic" by the case, and make them available to your patients.  All of Professor McGill's books should be part of your library:

- Low Back Disorders (or as I mis-named "low back pain" in the podcast)
- Ultimate Back Fitness and Performance
- Back Mechanic
- Gift of Injury:  The Strength Athlete's Guide to Recovering From Back Injury and Winning Again

All of Professor McGill's books and more can be found at:  http://www.backfitpro.com

Enjoy our conversation!

FTCA Podcast #15 - Brandie Nemchenko DC - Experience Chiropractic

Brandie and I had a great time talking about nearly every aspect of chiropractic practice.  We "went there" a few times, and there were no holds barred.  Brandie is a great example of the fact that women can be a great force in the profession, and quite successful, without having to resort to the nonsense and "party line" that it is assumed women must fall into to succeed in our trade.  She's tough, evidence informed, and passionate.  Powerful stuff.


FTCA Podcast #14 - Travis Hornsby - Studentloanplanner.com

When I was told that Travis wanted to be on the podcast to talk about student loans, I didn't even think twice.  "Yes!"  Such a crucial topic for everyone involved in the profession.  From the schools down to the students and their families and the public at large.  It effects EVERYONE!  

We all could use some better financial management and planning in our lives.  We couldn't help but get off into a financial planning tangent.  Managing your student loans is such a huge part of this.  It doesn't seem like such a big deal until you blink, and 10 years of practice have passed you by (it goes by REAL fast) and you've been paying this whole time and your principle balance hasn't moved an inch.  Ouch.  Travis is here to help you plan ahead.

In addition, Travis is having a webinar in just a few days (Tuesday, April 10, 5pm EST, 2pm PST), so you will want to get registered for that.  The link is https://www.studentloanplanner.com/chirowebinar/ 

Don't miss it!


FTCA Podcast #11 - Dr. Leonard Faye - Legends Series

Join me as I interview Dr. Len Faye in the first of our Legends Series.  You will also have an opportunity to see Dr. Faye present on June 2nd at FORWARD KC, the first annual convention of the Forward Thinking Chiropractic Alliance.  

Thank you Dr. Faye for your time in coming on our show and sharing your story.

You can learn more about Dr. Faye's Adjusting DVD's, which were discussed in the podcast, here:



FTCA Podcast #10 - Charlie Weingroff

Charlie Weingroff is a legend.  He's one of a kind.  Join me as we take a journey into the mind of CW, you will like what you find.  

As well, if you have not tapped into CW's Training = Rehab series, it is a MUST!  You can find out more at his website http://charlieweingroff.com

Charlie's website bio:

"Charlie is a Doctor of Physical Therapy, a Certified Athletic Trainer, and a Certified Strength and Conditioning Specialist.  He is currently a Physical Therapist and Strength & Conditioning Coach at Drive 495 in Manhattan, NY and Fit For Life in Marlboro, NJ.  He also is a member of the Nike Executive Performance Council and serves as the Physical Performance Lead and Head Strength & Conditioning Coach for the Canadian Men’s National Basketball Team.  Prior to returning to his home of NJ, he was the Director of Physical Performance and Resiliency and Lead Physical Therapist for the United States Marines Corps Special Operations Command in Camp Lejeune, NC.    He graduated from Ursinus College with a degree in Exercise and Sports Science in 1996, and went on to earn an MSPT in 1999 and DPT in 2010 from the University of Medicine and Dentistry of New Jersey.

Beginning in 1998, Charlie spent 12 seasons of professional basketball, highlighted by his time as the Head Strength & Conditioning Coach and Assistant Athletic Trainer for the Philadelphia 76ers in the NBA.   Among the highlights of his tenure in Philadelphia was being part of the medical staff that ranked 1st in the NBA in Player Missed Games in the 2005-06 season.

Through rehabbing patients, he subscribes to a movement-based approach popularized by the works of Gray Cook, Mike Boyle, Val Nsedkin, Dr. Pavel Kolar, and Louie Simmons.  In training athletes and clients, he champions the principles of the Functional Movement Screen and sound, evidence-based training principles.  Some of the methodologies Charlie is formally trained in include DNS, ART, Dry Needling, Graston, FMS/SFMA, TPI, and StrongFirst.

Aside from working with patients, athletes and clients, he is also under the bar himself.  In 2007, he achieved AAPF Elite status in the 220 weight class with a total of 1915 pounds. His best powerlifting competition total is 800 squat, 510 bench press and 605 deadlift."

FTCA Podcast #9 - Dr. Blake Kalkstein - Chirospark

Dr. Blake Kalkstein is a fire breathing dragon.  He's intense, ready to go.  I believe he is what straight chiro's call "on purpose".  He's also an authentic guy.  And authenticity rules the day here in FTCA Land.  

It takes us a while to get warmed up in this episode, but once we do...  look out!  Packed with valuable content and entertaining banter.  Enjoy.  And don't forget to check out chirospark and don't miss out on seeing Dr. Kalkstein present at Forward KC (www.forwardthinkingchiro.com)

FTCA Podcast #7 - ZDoggMD - Healthcare 3.0

What a blast of a podcast!  Dr. Damania (ZDoggMD) blends humor with education to fulfill the mission of changing the healthcare landscape.  This was an interesting podcast in that not only did I interview ZDogg, but ZDogg turned around and interviewed me!  I think what we have discovered through our conversation is that it is time for ALL of us to get on board with "Medicine 3.0", and that it is high time for "Chiropractic 3.0".

Please support ZDogg's mission to make healthcare better FOR ALL and check him out at http://zdoggmd.com.

FYI, the 2008 Research work I mentioned concerning chiropractic and stroke (or lack of correlation between the two) can be found here:  https://www.ncbi.nlm.nih.gov/pmc/articles/PMC2271108/

FTCA Podcast #5 - Kevin Christie DC - Modern Marketing

Dr. Kevin, as I mention in the brief intro, is a man with many irons in the fire.  First and foremost, he runs the Modern Chiropractic Marketing Facebook Group, which you should join.  He is also the Corporate Chiropractor (thecorporatechiro.com), runs his own chiropractic practice in Boca Raton, Florida, and has two podcasts; The Modern Chiropractic Marketing Podcast (www.modernchiropracticmarketing.com), and the Modern Desk Jockey podcast.  Phew

Enjoy the show.  I know I did!

FTCA Podcast #4 - Jeff Langmaid DC - The Evidence Based Chiropractor

Dr. Langmaid brings the heat.  The evidence based heat.  Jeff is always offering great insight, always on task and focused on his mission at hand.  But in this podcast I get a chance to slow him down and ask him his opinions on the state of the profession.  It's just an overall great conversation (in my humble opinion) with someone who is fearlessly making a difference for the better in our profession.

As well, in the BLOG section of the FTCA website, we go even deeper into a part 2 conversation with Dr. Langmaid that you won't want to miss.  That's for members only though, so if you're not a member, you'll want to join us for a listen.  This one podcast alone should be worth your price of admission.

Check Dr. Langmaid out at:


FTCA Podcast #3 - Gregg Friedman DC - Documentation Megastar

Dr. Friedman joins us for our third episode of the FTCA podcast.  What a gem.  I had a great time hearing Dr. Greg weave stories of documentation delight.  Don't roll your eyes at the subject, because Gregg makes it entertaining!  Must listen.  Enjoy!

Don't forget to catch Gregg at one of his seminars which you can find at www.gotdocumentation.com

Gregg will also be speaking at FORWARD - KC, The first annual convention of the Forward Thinking Chiropractic Alliance, June 1-3 2018.  www.forwardthinkingchiro.com